Marti Barletta
Marti Barletta helps organizations get smart about marketing to women. She is the author of the groundbreaking book, Marketing to Women, which is now available in 15 languages, and co-author with Tom Peters of Trends (July 2005), who named her MVP/BizGuru of 2005. Her new book, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this "silver bullet" segment is the prime source of business growth for the next two decades. As the recognized international authority on marketing to women, Barletta is frequently quoted on CBS Evening News, ABC Money Matters, MSNBC's Squawk Box and NPR's Talk of the Nation, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur and many other publications worldwide. Combining gender expertise, marketing experience and a lively sense of humor, she delivers eye-opening insights that audiences find enlightening, entertaining and actionable.
Topic Categories
- Women-specific
- Marketing, Branding
- Business - Strategy
Accomplishments
- Prior to launching The TrendSight Group, Marti was VP, director of Frankly Female at Frankel, a leading brand marketing and promotion agency. She created Frankly Female, a strategic capability for marketing to women, after spending several years managing the agency's packaged goods business unit, including clients Kodak, Nestle, Equal, Dial and General Mills.
- Before expanding into promotion, Mari spent ten years in the advertising business, rising to the position of VP, account director at Foote, Cone & Belding, Chicago. At FCB, she managed advertising campaigns for Kraft Macaroni & Cheese and Dinner brands, two of which received Kraft Advertising Excellence Awards.
- Other accomplishments included an Effie Award-winning campaign for Celestial Seasonings, new product introductions for Sara Lee and strategic positioning for Pearle Dental Centers and Visionary eyewear stores.
- Marti worked at Tatham, Laird and Kudner, Chicago, on Kimberly-Clark and Quaker Oats, and at McCann-Erickson, San Francisco, on Del Monte products. She began her career in brand management with the Clorox Company.
- Marti obtained her MBA from Wharton, one of the leading business schools in the U.S., following her graduation magna cum laude from Carleton College.
- She serves as the Marketing/Fundraising chair for the National Women's History Museum in Washington, DC and chairs the Women's Marketing Council of the Business Women's Network, also in Washington. She is a guest lecturer at Northwestern University's Kellogg Graduate School of Management, and at Stuart Graduate School of Business at Illinois Institute of Technology.
- Barletta founded her consulting think tank, The TrendSight Group, to help companies pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women.
- Marti currently serves on the advisory boards of Embrace Pet Insurance, Grand Magazine, Invincibelle and Boomer!TV and is a member of the distinguished Women Gurus Network and the Women Presidents' Organization (WPO) and is certified by WBENC – The Women's Business Enterprise Council.
In Her Words
"Men and women are different! Brilliant? Yes. Rocket science? No. Even though almost everyone agrees with this simple premise, I am amazed by how few companies know how to make these differences work for them. It's my pleasure and privilege to share my insights and help companies boost sales and share by marketing to women - the world's largest market. In fact, the only thing I love more than watching an audience shake their heads in agreement when I share tips and tactics for effectively communicating with women, is hearing about the positive results they achieve when they implement my advice."
Key Notes
Fee Range: 20,000 to 25,000 USD Lives In: Winnetka, Ilinois, United States, business class travel expenses in addition to speaking feeBooks
Presentation Titles
- Face-to Face-With Your Female Customer: Retail and B2B Sales -- Are you doing everything right in the field when you selling to your most important customers -- women? Does your sales force understand how to communicate with them? Getting your brand nominated is only half of the story. Closing the sale, building loyalty and retention and gaining referrals are pivotal. Whether you are interested in boosting retail performance or doing business with Women Owned Businesses this presentation will deliver.
- GenderTrendsTM: How Men and Women Think, Feel, Buy and Communicate Differently -- Learn why these differences matter to you and your brand and how to adapt your products and services to meet, and exceed, her expectations. Marti demonstrates how to win women's business without ever alienating men and reveals why Marketing to Women is the ticket to increased sales and share.
- PrimeTime WomenTM : How to Win the Hearts, Minds, and Business of Boomer Big Spenders -- Baby Boomers who said, "Never trust anyone over 30," are turning 60. Research shows they are eager to embrace new experiences and just as willing as younger consumers to try new brands and products. Is your brand evolving to appeal to the women who live in households with per capita spending 2.5 times the national average?
- Women Business Owners: Strategies for Success -- Marti's experience as an entrepreneur allows her to address this topic from a unique perspective. Her personal success story is a powerful motivational tool complete with communication, networking and leadership tips and techniques for female entrepreneurs.
- Women in the Workplace -- Is your company leveraging gender differences to improve recruiting, retention and internal communications? Helping women and men in your organization interact effectively boosts productivity and performance and leads to competitive advantage.
Testimonials
- "Your presentations were a huge hit at our top producer conferences. They were everything I anticipated and more. I'm glad I paid close attention to Tom Peters when he spoke [at an earlier conference]…He gave a glowing endorsement of your book." -- Keith Hartstein, Executive VP, Sales & Marketing, John Hancock Funds, LLC
- "The two-day symposium you presented for our clients in Las Vegas was the best we have ever had. It is also the best I have ever attended, and that is saying a lot. We have heard wonderful comments from those who were there. I don't know what to do for an encore." -- Lynn T. Leffert, C.E.O., ACTON International Ltd
- "Thank you for a stellar presentation at our conference. Everyone was really impressed with your well-researched facts and findings, your energetic presentation style and your obvious passion for your topic. And of course, the funny stories and anecdotes you told to illustrate your points were a big hit because everybody could relate to that "he said, she said" thing so well." -- Jim Pannos, American Bank Association, New England chapter
- "Thank you for a most wonderful morning at MENG. Your energy, expertise and enthusiasm truly resonated with our group. You had them eating out of your hand...and they could have feasted for hours more if you let them." -- Harvey Popolow, Chicago Chair, Marketing Executives Networking Group
- "I invited her to speak to the WNBA league staff and team management. Her insights, wit and delivery of the important messages are unique. She has an amazing ability to deliver business information that people can not only hear but take away and apply to their business plans. She is talented, approachable and fun. That's why I sought her out. I am glad I did!" -- Donna Orender, President, WNBA
- "Inviting Marti to speak in front of 400 service contractors at our annual meeting was a huge success….Marti opened our eyes and minds and showed us how to better target and improve our marketing messages. Our members are still talking about Marti's presentation 30 days after our event. Thank you Marti." -- Greg A. Niemi President / CEO Nexstar, Inc.